Venezia 1920, The Natural Cosmetics Brand that wants to seduce Gen Z

83% of Gen Z buys natural skin care products. Venezia 1920 intends to meet their expectations.

“Generation Z is the next generation of consumers who already prefer to buy beauty products with plant-based ingredients,” explains Gianluca Zin, founder of Venezia 1920. The cosmetics brand, based in Venice, Italy offers “a range of skin care products that Generation Z consumers will want to buy.”

When some classic brands still use products that are hazardous to health, Venezia 1920 relies on naturalness. “These brands used parabens, petroleum jelly, mineral oil, and even heavy metals, like Nickel” comments Gianluca Zin. “Venezia 1920’s limited edition luxury skincare products do not contain any of these ingredients.”

He explains that the brand uses “high quality botanical extracts” and takes care to “minimize synthetic substances” and limit itself to “technical and production requirements.” In addition, none of its products contain ingredients of animal origin.

For example, the super moisturizing cream Venezia 1920 contains Aloe Vera and hyaluronic acid. The founder is enthusiastic: “This product should appeal to Generation Z consumers because it is designed for young skin”.

Other plant-based ingredients in the brand’s products include macadamia oil, ceramides, chamomile essential oil, pomegranate and vitamins A and E.

Gianluca Zin concludes, “Generation Z may have the highest percentage of consumers who prefer plant-based beauty products, but surveys show that many people, especially women, have already taken the plunge.”

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